I wrote it. Then I built it.
Advertising, brand and product.
Sajo's digital twin
ONLINE
The work talks back.
About Me
Fueled by Tea.
Driven by Fire.
I was raised on strong tea and the uncompromising principles of David Ogilvy. But my strategic backbone was built in the trenches of Havas, DDB, and JWT.
I don't just manage accounts: I bridge worlds. I combine the discipline of Account Management, the empathy of UX, and the Storytelling of Branding to build products that actually convert.
I may not write raw code, but I speak the language. Call it "Vibe Coding": I leverage AI and logic to prototype ideas that are as functional as they are beautiful.
I ensure the message isn't just delivered. It's felt.
VIBE
CODING
CODING
Experience
Creative Lead, Brand and Product
2024 – PresentRevard App
Built the brand, the voice and every line of copy in the product, from zero.
Consultant, Brand and Advertising
2021 – PresentTBC Worldwide
Led creative direction across retail, healthcare, NDIS and community. 25 plus briefs.
Brand Strategist and Creative Lead
2025 – 2026Miroma Collective
Built the brand, the product and the copy from a blank page.
UX Researcher and Designer
2024 – 2025Spinal Cord Injuries Australia | The Big Issue | Back to the Bush
Researched and designed accessible platforms across three social impact organisations.
Content Producer, Digital and Audio
2022 – 2023SBS Australia
Presented radio live to air and produced digital news for a national audience.
Head of MarCom, Global
2021Norden Communication
Rebuilt ten country websites and the system that kept them consistent.
Creative Partner and Strategic Account Manager
2015 – 2021Inboon Media | Thirteen BC
Scaled a bootstrapped studio into a cross continental agency. 50 plus startups.
Head, Corporate Communications
2013 – 2015Aries Group Of Companies
Owned the global brand and built the CEO's public voice across 83 companies.
Senior Copywriter
2006 – 2013Havas | JWT | DDB | Stark | Concept
Wrote for IBM, Toyota, Samsung and Tata across seven years on the toughest floors in the industry.
Program Support Executive, Govt Reform
2004 – 2005Asian Development Bank (ADB)
Ran one district of 2,500 employees inside a 350 million dollar government reform program.
Trusted by 50+ Industry Leaders
Get In Touch
Let's create
something amazing
Have a project in mind or just want to chat? I'd love to hear from you.
Email Me
sajojohn@gmail.com
Location
Sydney Sider.
Ready to Explore the World.
Call Me
+61 481 034 545
For when text just isn't enough.